Apple requires its Authorized Resellers and Sales Agents to follow specific guidelines in the use of the Apple name and logo, Apple trademarks and credit lines for all AppleFund reimbursable ads and activities, except where noted in the Guidelines. Reimbursement for ads and activities that do not meet these Guidelines may be prorated or denied completely.
THE APPLE NAME AND LOGO
The Apple logo is a simple and unassuming thing, yet it has been acclaimed throughout the world for the imagination and creativity it represents, and for its high level of recognition.
As an Authorized Reseller or Sales Agent, you too recognize the intrinsic value of the Apple logo and our Corporate identity as part of your association with Apple Computer. In order to preserve the value of the logo, we have very clearly defined rules about the use of the Apple logo and Corporate name. As an Authorized Reseller or Authorized Sales Agent, you are required to clearly identify yourself by using the logo specific to your relationship with Apple.
USING THE APPLE NAME AND LOGO:
The Apple name and logo may not be used to advertise other vendors’ products, whether for use with Apple products or not. Nor may they be used for general Reseller/Consultant promotions not specifically related to Apple products.
The word Apple may be used only to denote Apple Computer, Inc., and/or products manufactured by or especially for Apple.
The first use of the Apple name to apply to the Apple brand of personal computers must be followed by the words personal computer, computer, or the specific model name.
The first use of any specific model name must be preceded by Apple (e.g., Apple® Macintosh® computer, Apple® LaserWriter® printer, etc.).
The Apple name and trademark may not be included or incorporated as part of any Reseller/Consultant or product names (for example, Apple-Stat for a statistics software package).
The Apple name must be used when referencing compatibility—that is, that a given piece of hardware will operate in conjunction with Apple hardware or that a given software program will run on an Apple system. This can be done in the following way:
“...product X for use with your Apple® Macintosh® IIsi personal computer.”
A software product may also be said to run on or be for use with or compatible with Apple personal computers. However, compatible products may not be called Apple software or be referred to in any other way that implies that Apple produces, endorses, or supports the product.
APPLE LOGO USAGE REQUIREMENTS:
Materials submitted to APPLEFUND HEADQUARTERS for prior approval will be checked for correct usage of the Apple name and logo (see Special Services).
The Apple name and/or logo must be accurately shown in standard proportion and orientation--not distorted, rotated, or reversed.
The Apple name and/or logo cannot be outlined or italicized, nor can anything be superimposed on them.
The Apple name and/or logo must not be incorporated into any other mark or symbol or be used as a border on any item.
Publications, advertising, packaging, and/or print materials may not contain any representation of an apple or any other fruit that resembles the Apple logo.
If the Apple logo is used on store signage, stationery, or business cards, it must appear that the Reseller/Sales Agent is an Authorized Reseller/Sales Agent of Apple products—not that the dealership/Sales Agent is Apple or that the logo belongs to the dealership.
The Apple logo must be displayed on removable signs and materials—it may not be painted onto windows or hard surfaces, such as walls. (Exception: Vehicle signage must be permanent.)
The Apple logo must always appear with the “®” mark, in single or multiple occurrences in the same ad. Multiple appearances of the Apple, Authorized Reseller, or Authorized Consultant logos in the same ad are not allowed.
Embossing of the Apple, Authorized Reseller, or Authorized Sales Agent logo is acceptable for special events and/or invitations.
When four- or six-color printing is not feasible, the Apple logo may be reversed to white provided that the logo is pure white and that the background is no lighter than Gray Pantone® Matching System 423*. In addition, the Apple logo may be printed in any of three solid colors: Solid black, Red Pantone Matching System 186, or Gray Pantone Matching System 423.
*PANTONE and Pantone Matching System are Pantone, Inc.'s check-standard trademarks for color standards, color data, color reproduction and color reproduction materials, and other color-related products and services meeting its specifications, control, and quality requirements.
IDENTIFYING YOURSELF
To be eligible for 100 percent reimbursement, all printed materials must prominently display either an Authorized Reseller or Sales Agent logo. Claims that feature both logos will be denied.
FOR USE OF EITHER AUTHORIZED RESELLER OR AUTHORIZED EDUCATION SALES AGENT LOGOS:
The stripes of the six-color logo may be reproduced only in the proper order, color value, and density. They must always butt to one another. They never overlap and are never separated by a white or dark line. When the words Authorized Reseller or Apple Education Sales Agent are used in conjunction with the logo, they must either be placed to the right of the symbol or centered below it, in accordance with the minimum spacing requirements (see Guidelines for establishing proportional width).
Apple Computer does not permit the words Apple Computer, Apple, or any other word to come directly out of the bite of the Apple logo.
There are various size representations of the logo. Only photostat copies of the logo may be used; photocopies are unacceptable. When using the AESC logo, general Apple trademark and logo guidelines must be adhered to.
In addition, for use of the Authorized Education Sales Agent logo:
Authorized Education Sales Agent (AESA) activities must be designed to attract only education customers.
In order to be reimbursed via the Education Fund for those activities which involve print media or signage, and are related to education activities, the AESA logo must be featured. Furthermore, the AESA logo must not be used in conjunction with any advertising that is not specifically and solely related to the functions of an AESA.
HOW TO ESTABLISH PROPORTIONAL WIDTH:
Use of the Apple logo must meet minimum spacing requirements to ensure that it is presented in an area free from distracting or confusing visual elements, such as copy, patterns, or photos.
Proportional width is established by the following means:
The minimum clear space required on all sides of the symbol is X where X equals the proportional width established for the symbol.
PROPER TYPEFACE:
Any time the words Authorized Reseller or Authorized Education Sales Agent are used in conjunction with the logo, they must appear in Apple Garamond Light type style. Use of the Apple logo must meet minimum spacing requirements to ensure that it is presented in an area free from distracting or confusing visual elements, such as copy, patterns, or photos.
REPRODUCING THE LOGO:
The Apple silhouette must be executed only in the following single colors. No textured screenings, tonal, or black-and-white copies of the six-color logo may be used:
Black
PANTONE 186 Red
PANTONE 423 Gray
Pure White (provided background is no lighter than PANTONE 423 gray)
For the Apple six-color logo, specify each color using the PANTONE Matching System as indicated below:
Green:
PANTONE 368
Yellow:
PANTONE 123
Orange:
PANTONE 165
Red:
PANTONE 186
Purple:
PANTONE 253
Blue:
PANTONE 299
To produce the Apple logo using only four colors, use the formula provided below:
